Grammy-nominated singer and philanthropist Akon and music executive Chaka Zulu, the man behind Ludacris’ illustrious career as co-founder of DTP Records and an influential figure in the entertainment business, have teamed up with international DJ and entrepreneur Fully Focus in a joint venture for Passport Experience Festival (also known as PXP Fest), which launched last year in Atlanta.
The strategic partnership gives ownership to the three companies the trio respectively own, making Akon (Kon Live) the official spokesperson of the festival and co-curator, as Chaka (Summation Agency) will take the lead in engaging sponsorship partners and marketing. While PXP Fest creator, Fully Focus (Passport Ent. Group) remains majority owner of the festival as event producer, he will now share handling operations and the co-curator role with Akon.
This year’s PXP Fest is geared to take place on Saturday, Aug. 13 at Centennial Olympic Park. It will feature multiple acts from all over the world plus a few additions and surprises as well as pop-up events all over the country.
“The festival business is no light matter, so I’m extremely delighted and grateful to God for this partnership as these two gentlemen are people I’ve respected & admired for a long time, not only for their work but their character,” Focus said. “With their influence, resources and my vision it can only help PXP Fest become bigger, better, and go further.”
PXP Fest is the first truly international music festival which caters to all ethnicities and highlights all genres of music, including but not limited to Afrobeat, Hip Hop, Reggae, Soca, EDM, and Latin Pop. Last year the festival drew thousands of open-minded music fans to downtown Atlanta, despite being planned in little more than a month, where more than 20 artists and DJS from 10 different countries entertained the audience in a day-long global party experience.
A portion last year’s ticket proceeds was contributed to the Akon Lighting Africa Solar Academy, an effort to put electricity in 600 million homes in 14 African countries, and organizers plan to maintain that practice at all festivals moving forward.
Tickets go on sale May 13 on www.pxpfest.com.
Follow @pxpatlanta on all social media platforms for more information.