Dancehall artiste Ding Dong, known for hits such as ‘Holiday’ and ‘Gyalis’, has returned to the spotlight armed with a positive message for the youths.
The entertainer recently joined forces with award-winning producer Markus Myrie of Markus Records on a new single titled ‘Protect Your Life’, that sees a re-invented Ding Dong advocating for peace, parental counselling, abstinence and safe sex; messages that are seldom highlighted in an industry known to glorify violence, promiscuity and abrasive behaviour.
In an effort to reinforce his message Ding Dong also enlisted the services of noted director Vjone for an official video. Shot throughout the Corporate Area, the ‘Skip To My Lu’ singer used the opportunity to unite members of a somewhat segregated music fraternity to stand in solidarity for the youths and parents of Jamaica as he sings “one life you get one life you live… if you don’t protect it nobody will … Mothers siddung and talk to your daughters dem, nuh use belt buckle slaughter dem… for the youths weh nuh ready fi turn father yet a condom keep yuh out of it… protect your life”.
The video set to make its official debut on national television next week features cameos from some of the industry’s biggest and upcoming stars, namely: Mavado, Popcaan, I-Octane, Wayne Wonder, Elephant Man, Nicky B, Versatile, producers Jamie Roberts and Markus Myrie, Voicemail, Denyque, D’Angel and Vybrant.
“This is not just another song,” he said. “It’s something that’s personal to me as an entertainer and a father to emit positives messages to the youngsters. For years various Government agencies and corporate entities have been chiding local entertainers about the lack of positive messages in their music. So I want to be one of those to help with that change. The youths are the future and they listen to us more than even their parents sometimes, so as role models we do have a duty in helping to mold them.”
“But it’s not only us,” he added. “Everyone in society has to do their part, including the parents.”